There are lots of articles available online by different expert and I’m not such an expert to give some tactics which you have to strictly follow for your Lead Generation Strategy.
Today I will just give an idea about lead generation, it may not work for everyone, but yeah it works for us, where we have 3x growth in our overall Lead Generation Process.
With lead scoring, you can identify the high-valued leads. These are the ones that you need to focus on during a particular marketing campaign or offer since they are also the ones who are going to buy from you. With lead scoring, you can follow the 80/20 principle. This means that 80 percent of the success of your business comes from the mere 20 percent of your total number of leads.
So what are things you need to take for Lead Scoring?