Live buying, where influencers go to shops and examine out on garments for their online audiences, is huge in China and making inroads within the West. A new crop of start-ups are betting Zozo and its predecessors have been just ahead of their time. The speedy shift towards e-commerce might create new demand for garments that don’t have to be tried on. Retailers looking to cut back the number of returns might steer prospects toward digital match know-how. For many shoppers, two-day shipping just isn’t quick enough anymore. A 2018 PwC survey discovered that greater than 40 percent of respondents stated they would pay for same-day transport and 23 p.c said they’d pay for delivery that comes inside three hours.

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