Interruption Or Disruption: Leadership Disaster Within The Diamond Trade
At the time of publication Beville’s current retailer count is 26, being located in three states – Victoria, NSW, and South Australia. In December 2015, the chain opened a new Melbourne CBD retailer, having exited the Bourke Street Mall in 2011 the place it had been positioned for greater than a decade. When the lease fell due Bevilles was ‘outbid’ by Swarosvki for the ‘flagship’ location.
In October 2017, Indian jewelry company Tara Jewels acquired a forty nine per cent stake in Bevilles, 4 years after forming a “strategic alliance” with the Australian jewelry retailer. The idea was trialled for 18 months, starting in five Queensland stores in 2013 under the Captured Moments brand. After receiving “encouraging results”, the company opened its first Emma & Roe concept store in Mackay, Queensland, in April 2014.
“We have seen a 66 per cent increase in searches for pearl jewellery over the last …