This wedding ceremony season, brides are favoring vintage and jadau jewelry, driving up gold prices and pushing common budgets to Rs 10 lakhs from the previous Rs 5-7 lakhs. Mumbai’s Zaveri Bazaar stories a surge in heavy jewelry demand, particularly for jadau pieces. Despite a market slowdown till December 30 due to hovering gold costs at Rs sixty four,000 per 10 gm, South India witnesses a 15% increase in vintage jewellery demand. The development signifies a blend of tradition and modern design, according to trade leaders. Jewellery consists of decorative gadgets worn for private adornment, similar to brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. From a western perspective, the term is restricted to sturdy ornaments, excluding flowers for instance.

  • An essential issue that remains unclear to me is the long-term angle of customers.
  • “The demand has shot up in the city jewelry market to the extent that we now